An international integrated energy and chemicals company
Launching a new strategy can be challenging, especially when the Shared Services Centre alone is comprised of 17 departments. Implementation needs the buy-in and engagement of each and every employee across the board. Trainiac was asked by a leading energy and chemicals company to communicate their key strategic focus areas. Trainiac was engaged to create awareness around the new strategy through visualisation of the journey from the past to the present and ultimately to the desired future. The communication campaign had a clear objective; to transfer learning into the workplace.
Trainac broke the project into four phases. The first phase made use of a poster campaign, email attachments and a newsletter to engage the organisation and create awareness. This campaign made use of the client’s existing and preferred communication channels and structures. In the second phase Trainiac created a pain/gain map reflecting the enablers that would allow the company to reach the future goals. The impact of failure to adopt the new strategy was clearly depicted. A series of workshops was held with all 17 departments to allow employees to share their contribution to implementation success. Each department defined their perceived gaps, the actions required to overcome them, the visible changes they expected from adoption and how they would measure success. Employees were able to internalise the strategy and were engaged through their contribution. Individual departmental maps were created and a variety of desk drops, such as a 3-dimensional block and an interactive card game to support the programme were produced. To reinforce the key message on an ongoing basis, Trainiac developed an interactive presentation with voice over to cement understanding and ease transfer of learning into the workplace.
The energy and chemicals company was able to successfully implement their new strategy with a high penetration rate into the organisation, resulting in the smooth delivery of a consistent message across all departments.