Gone are the days when a basic marketing programme was all that was needed to keep your business ahead of the pack, because these days, this sphere is bigger and more important to your business objectives than ever before. Industries that clearly illustrate the need for going beyond traditional marketing manoeuvres – and dipping into the arena of consumer education – include banking, financial services, technology and healthcare.
The benefits of in-depth customer training in banking are far-reaching. From tackling issues such as debt management and best practices for SMEs – in essence added value for customers – to basic financial literacy, banks need to be at the forefront of these developments and communicate it clearly to its clients in order to be successful. Similarly, businesses offering financial services such as insurance can significantly improve their offering (and their customers’ loyalty) by providing customer training on how to follow proper claims procedures.
In the case of healthcare, education campaigns aimed at various issues (from basics such as how to administer life-saving medicines to teaching teenagers about the impact of alcohol abuse) are crucial elements of customer education – and they are also often life-and- death matters that deserve the very best programmes and strategies on offer.
It’s imperative to make use of specialists who excel in the development of targeted consumer education programmes, especially when there’s a complex product offering that has to be explained in more accessible terms. There is such a vast amount of goods and services being pitched to consumers in this day and age, and there are so many choices, with such a lot of promises attached to each. Successful products are those with clear parameters – where the consumer is properly informed about the product or service and understands how it works and why they need it. And to do that, thorough consumer education strategies are central in the success of your brand, and in empowering consumers with the necessary skills and knowledge to make well-informed choices.