The importance of internal brand engagement, and how to improve it post image

In essence, brand engagement involves the process of forming an attachment (emotional and rational) between a person and a brand, and it’s a crucial element in brand management.

Every business has to focus on both external and internal brand engagement, with the latter being one of the most important building blocks of a successful brand. It’s crucial to have all employees, stakeholders, franchise staff, call centre operatives, suppliers and intermediaries on board. Read more…