It all started back in 2001
We had this feeling that the training space was ripe for a little excitement. Everywhere we went, we asked people about their training and learning experiences.
We heard things like …
– Great venue, it was my first time at xyz hotel.
– I completely over ate.
– Every time we looked around their was more food.
– The facilitator was a hoot. Such an entertaining person.
Strangely though no one was saying I learnt so much … it changed my life!
We pondered and asked more people more questions. In the end our simple assessment was this:
Some training was overwhelming. Too much information, too many slides, too fast. It left people spinning and disengaged.
Some training was underwhelming. A slow process to cover information already known by most. It left people feeling bored and disengaged.
So what to do?
At about this time we were experimenting with mind-maps which were starting to evolve into learning maps. We tried to see whether we could load a text book onto a page … literally. Our first experiment was to tackle the retail industry and specifically the topic of FMCG sales in a supermarket environment. We illustrated the content looking at everything from rate of sale, market share, stock levels, stock rotation, promotions, returns, planograms, displays, out of stocks, breakages, returns and basically everything that food retailers would like their people to know.
Well the project was a roaring success. We had created our first learning map, coupled it with a super engaging instructional methodology and tested it with some big players in the FMCG space including Pick ‘n Pay, AC Nielsen, Clover, Vital Health Foods and a couple of others.
Memory lane (slide show)
Off the back of this proof of concept, we went to market and in short order started running visual learning programmes for wonderful companies like BP, Mr Price (Sheet Street), VW, Teba Bank and others.
By 2003 we stopped all activities that didn’t employ our map and picture based approach to learning. We bet the house. We were so excited by the results and learner feedback that the decision was a no brainer.
In the years that followed, we have gone on to do over 1,000 projects in about 15 different countries. Along the way we have built a great close knit team and added a few related services to our offering. Print and packaging of material has been a key service to our clients. These days elearning is the way to go. So while we have remained pure to our love for anything picture-based … we have also adapted with the times.