The importance of training your customers post image

Gone are the days when a basic marketing programme was all that was needed to keep your business ahead of the pack, because these days, this sphere is bigger and more important to your business objectives than ever before. Industries that clearly illustrate the need for going beyond traditional marketing manoeuvres – and dipping into the arena of consumer education – include banking, financial services, technology and healthcare.

The benefits of in-depth customer training in banking are far-reaching. From tackling issues such as debt management and best practices for SMEs – in essence added value for customers – to basic financial literacy, banks need to be at the forefront of these developments and communicate it clearly to its clients in order to be successful. Similarly, businesses offering financial services such as insurance can significantly improve their offering (and their customers’ loyalty) by providing customer training on how to follow proper claims procedures. Read more…